In the year 2004, Mr. Saravana Prasad, Chairman, Managing Director of Innovative Group, stood in front of his earliest innovation in the field of entertainment – “Innovative Multiplex”, the first Multiplex in Karnataka. He had two pathways for expansion to choose from. One was to continue to establish a chain of Multiplexes all over South India & the other path was full of uncertainties, risks that required the courage to make the impossible, possible. As is predictable by his nature, he chose this unusual path of venturing into a new field of what he rightly nomenclatures as “Touch & Feel Entertainment. He started dreaming of creating an “Entertainment Destination” like none other in India. His ambitions dream. Which he named as “Innovative Film City”.

The dream of Mr. Saravana Prasad has evolved into an epic reality today. Operational since the year 2008 & studded with some of world’s most enthralling, mind-blowing, incredible attractions – as never seen before in India, Innovative Film City leaves millions of visitors spell – bound every year.

Situated next to a natural lake, sprawling over 50 acres of lush green environment, Innovative film city is a land of wonders – a place where fun never ends. It is one of the most spectacular entertainment destinations in South India.

Today, with the invaluable support of their global partners, friends & associates, Innovative film city has become a tourism landmark in South India recognized by the Government of Karnataka. The journey doesn’t end here – Innovative is now all set to venture into the arena of Film Production.

The Main Promoter of the Innovative Group of companies is Sri. Saravana Prasad with Ms. Upasana as its Chief Operating Officer. Loaded with necessary resources, innovative world-class concepts, team of dynamic professionals & immense experience in the field of Entertainment & Hospitality, they are looking forward to create a niche’ for the organization not only in the Leisure & Recreation Industry, but also in the field of film-making.
Innovative Group currently provides direct & indirect employement to more than 1000 people.